A few months back, during our Web Analytics Day, Eric Peterson kept me mesmerized with his iPhone and I started counting the days when it would be made available in Europe. Then again, I gave in and visited an Apple Store while vacationing in the U.S. but that’s another story 😉
Anyway, as the Apple iPhone is gradually being launched across Europe (and eventually across the rest of the world), this phone is undoubtedly positioned as an ideal high-tech Xmas present, much to the pleasure of AT&T, O2, Orange and other telcos who signed exclusivity deals with Apple 🙂
No matter the take one may have on the topic of Apple’s marketing strategy, it is undeniable that the iPhone has left its footprint in the Web ecosystem. If only to comply with the excitement/hype/craze, quite a few sites have decided to make a copy of their site available for the iPhone. The first sign of the creation and adoption of iPhone-specific content can be seen in most web analytics tools, in which the market share for the Safari browser increases… but not linked to PCs or Macs! This increase in traffic, although somewhat modest, is an indication that Time Magazine’s gadget of the year is indeed an ideal portable Internet access terminal, with high usability and user friendliness.
Oh yes, and you can also use it as a phone 😀
Another telltale sign of iPhone activity is revealed in the screen resolutions report: check for a resolution of 320×396 pixels and bam! that’s iPhone traffic for you.
As you can imagine, the integrated Safari browser provides for a totally new web browsing experience for a mobile device with one major difference with other technologies: the iPhone does not provide you with access to mobile-specific web content but rather gives you access to mobile web content. (more…)