As we just came back from Ireland where some members of the Web Analytics European Dream Team (WAEDT) followed the Google Analytics Authorised Consultant Training (GAAC), I thought like sharing what we’ve learned back in Dublin, unfortunately – to Julien’s discontent – one week after St. Patricks’ Day. Hey, Jules being allowed into those great Google offices is already quite an experience, you can’t have it all but next time, I promise I’ll buy you a Guiness!
It was a great honor to be part of the 30 or so members of the European GAAC training in order to discuss best practices and optimal uses of Google Analytics. It’s not every day that Google reaches out to third party consultants and discussing with Danish, Italian, Spanish, Irish, German, Dutch & English representatives was really a treat, while you actually realise that issues in these countries are quite similar to what we see in our little Belgium (I know, I’m Dutch but as I’ve been here for over 15 years, one could assume I’ve been adopted, right Sieg?).
It was also interesting to see all those features explained, one after the other in order to get a more complete picture of what is actually going on with this product and how far reporting can stretch for what remains a free tool. As Brian Clifton already mentioned during the eMetrics summit in London last year about the price quality ratio of GA, it’s unbeattable. I would add to this that after Dublin, I’m actually even more convinced than ever.
But let’s start with the beginning… (more…)