Archive for the ‘Web Analytics Forum’ Category

OX2 Expands to Germany (Press Release)

October 10, 2007

David Rhee (former Director of Web Analytics at Gateway Computer) joins OX2 to lead the agency’s new German branch

Wandering Dave Rhee with OX2 logoBrussels, October 10th, 2007 — OX2, the Belgian interactive agency and a leader in the field of website measurement and online behavior analysis (a.k.a. Web Analytics) increases its international clout. After expanding into France last January, OX2 develops its activities in Germany by opening a web analytics branch in Frankfurt. This endeavor was made possible with the addition of a renowned web analytics expert to the already celebrated Web Analytics European Dream Team. OX2 went all the way to California to retain the services of David Rhee, former Acting Director of Web Analytics at Gateway Computer (NYSE:GTW) and Primary Moderator of the Web Analytics Forum, run by the Web Analytics Association.

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Social Networks and Influence Analytics at the Web Analytics Day

September 16, 2007

Dave Rhee’s Influence Analytics for Social Networks presentation

“Wandering” Dave Rhee here – reporting on last Friday’s second Web Analytics Day organized in Brussels by OX2, for which I had the honor of delivering a presentation about one of my favorite subjects, Social Networks, and more specifically, analytics which can help determine the influence of individuals within those networks.

Overall, the day went really well, and not just because the venue was well-chosen and food and cocktails were great, but because we had a very large proportion of actual web analytics practitioners present, and just enough of a vendor presence to help answer the questions which inevitably arose. Although a few people had to leave in the afternoon, the vast majority chose to stay until the very end (a good success metric!), and even though the day was full of information, the attendees were so engaged that we usually ran out of time before running out of questions.

Microsoft’s worldwide first look at Gatineau was certainly a surprise highlight for most attendees, and emphasized how much Microsoft values its European audience for Web Analytics tools, as well as how highly regarded OX2 is in the global web analytics community.

Watch this space for video highlights of all the presentations, including Stephan Loerke’s opening keynote from the World Federation of Advertisers, and Eric T. Peterson’s usual brilliance in summarizing difficult concepts in a way that makes perfect sense to the rest of us. And of course, our own Aurélie Pols, whom you know from this blog, provided an overview of running a web analytics implementation project smoothly, given her extensive experience in helping OX2 Clients avoid common problems with their own sites.

I led off my own presentation in the afternoon with the worst slide of the day: a very dense table comparing several media, including press releases, surveys, blogs, audio and video podcasts, discussion message boards, social networks like Facebook or Myspace, and immersive environments like Second Life. The comparison attributes included style, “coolness factor,” ability to control your message, the value of feedback you can collect, the level of intimacy and trust possible, what resources are required to commit to creation and maintenance, the primary risk factors, and finally, the best use for that type of medium. (more…)