I had made a comment on Rene’s thank you post but it didn’t give due credit and visibility to the different organizations, sites, blogs and other publications who were kind enough to help us spread the word and bring you to this very successful event. So here it is, thanks again, folks! 😀
Archive for the ‘Web Analytics Day’ Category
With the recent arrival of Dave Rhee at OX2, our web analytics team now includes three full-fledged Omniture Certified Professionals, including Aurélie and yours truly. This is due in great part to the partnership that was just signed between Omniture and OX2 and announced by Neil Morgan during the Web Analytics Day on September 14th. Neil graciously acknowledged OX2’s expertise with Omniture since both Dave and myself had the unique opportunity to deploy Omniture’s web analytics tools for Fortune 500 companies and now this expertise is officially available to OX2 clients.
OX2 is now Omniture’s preferred partner for Belgium but our partnership extends of course to France, Germany, and beyond!
Adding Omniture to our skill portfolio was a logical step in our quest to best serve the interests of our clients and help them grow their online strategy by taking decisions based on hard, concrete data.
Thanks to the Omniture team for placing their trust in us and we are looking forward to a fruitful collaboration! 🙂
The Web Analytics Day was also a good occasion for OX2 to present Dave and myself as Analytics Country Managers for Germany and France respectively, with Aurélie leading our (increasingly) European activities from our Brussels offices. This reinforced OX2’s image as a leading pan-European consultancy in the field of Web Analytics as well as bringing more credit to our position as a vendor-independent agency.
As you can see from the map here, there is plenty of room for us to grow but we’re working on it 😉
Take note in your calendar that OX2 and Omniture will both be presenting at the Customer First event in Brussels between October 18th and 19th.
Thanks for reading and, as usual, constructive comments are welcome 🙂
Version française (more…)
Here’s a little video presenting the Web Analytics Day that took place last week here in Brussels done by Roberto, one of our Design team members.
I wanted again to thank all the persons that made this unique event possible and specially to:
– Eric for having accepted to deliver 3 outstanding presentations that really made the day worth it.
– Ian Thomas for giving us the exclusive moment of presenting Microsoft Gatineau
– All OX2 team that has been working hard on top of their day2day jobs to get this event ready.
– And last but not least, all the participants that showed up. This event was for you and the best gauge that I can think of to measure the successof the event are the feedback forms. Besides one person that complained because it was too much oriented for big compagnies, here are some interesting statistics from the 50 forms that we received back:
100% of respondents found the conference instructive
100% said that the agenda and topics matched their expectations
100% would recommend the event to their friends
Regarding the speakers, the ranking of satisfaction was pretty much as expected: Eric leads with almost everybody stating that he was very good followed by Aurélie, Dave and Stephan. On the vendors side, the ranking of satisfaction placed Omniture followed by WebTrends and then Indextools, Nedstat and Extenseo.
I have to admit that we were really amazed by the feedback forms and the positive emails that we have received since last friday. Here are some of the comments we have received:
“René, Aurélie, just a short note to say congratulations and thank you for today, I thought the audience, content and venue were all first class!”
“Thanks for hosting the event last week. I thought it was very informative and I certainly picked up a few useful insights.”
“I just wanted to congratulate you guys again in setting up this great event. All the people I have spoke to during the day where all enthusiastic about the event and Web Analytics.”
“Thank you for your event, I was really impressed”
“As I just told Rene over the phone. I think it was an amazing event on the level of Emetrics (and I do about 25 shows a year).“
this last comment really made my day, as eMetrics is for me the nirvana of the Web Analytics event.
Thanks again to everybody that came and allowed this event to be a great success.
And yes, see you next year at our third OX2 Web Analytics Day Brussels (It’s going to be difficult to do better I think…).
P.S. BTW, you can also view some pictures of the event at Flickr.
Last friday, Aurélie and I had the pleasure to host our second Web Analytics Day. It was a great event with over 100 participants attending. One of the key moments was when Ian Thomas presented to the audience the fourth coming Web Analytics tool: Microsoft Gatineau. Eric and Robin have already published the slides of the presentation, you’ll find hereafter the video of Ian’s presentation:
We wanted to thank again Ian for this Worldwide Première presentation of Gatineau and for even personalizing the presentation to the Belgian market with his chocolate example 😉
If you want to sign up for Gatineau’s Beta, you just need to go here.
We will be publishing more material and comments from OX2’s Web Analytics Day 2007 in the coming days so keep checking if you’re interested or subscribe to our RSS feed.
Now that Eric has posted about this in the Web Analytics Yahoo Groups, I can share with you that the next 14th of September, during our Web Analytics Day, Ian Thomas, responsible of the Microsoft Gatineau project, will be doing the first public demo of the Bêta version of Gatineau.
If you’re in the Web Analytics Industry, you already know about Gatineau as many Blogs (including ours) have been talking about this product these past months. If you’re not familiar with it, Gatineau is the future FREE Web Analytics tool of Microsoft. So a competitor of Google Analytics.
Why is it interesting? (more…)
We had some experience setting-up a Web Analytics Day back in 2005 and managed, in those early days to get almost 100 people to listen to what we had to say during workshops and conferences. This time around, man oh man, it’s going to be a ball!
Some of my favorite speakers are coming: Eric Peterson to talk about process!, KPIs & Web 2.0. Wandering Dave Rhee to discuss his favorite subject: Social Networks! and last but not least, the World Federation of Advertisers with its very own Stephan Loerke to discuss how Advertisers are becoming Accountable.
And it’s not all because we’re also going to let the vendors show off in order to fill you in on what they’ve been up to and how they see Web Analytics evolving. Omniture‘s going to surely show off Genesis while WebTrends will be presenting Marketing Lab 2 (ML² for those familiar with the topic), IndexTools‘ wonderful Dennis Mortensen will certainly crack a joke while assuring you his solution is the most cost effective one and flegmatic Ian Thomas from Microsoft will also be emphasizing his view upon Web Analytics… and free tools. In addition we have also Nedstat, the biggest Dutch Web Analytics vendor who will be represented by Krist Verhelle and finally Extenseo, the leading SEO company in Belgium that will speak about Web Analytics & SEO.
But don’t forget, it’s also about the networking, about asking the questions you’ve always wondered about but were afraid to ask or blog about!
René’s in charge of food & cocktails so you can be sure all this exciting knowledge will be graciously floating on top of your cocktails. Hopefully, he’ll even think about the chocolates!
This is really a day about knowledge, about getting the most out of the online channel and the challenge we’ve all been embracing for many years now, building up an accountable society.
Join us, challenge us! Without you, we couldn’t made this wonderful European Dream Team happend!
Looking forward to meeting you on Friday the 14th of September at the Federation of Entreprises of Belgium. More information: www.webanalyticsday.eu.
For those of you who won’t be able to attend our Web Analytics Day the next September 14th, you can nevertheless attend Eric Peterson Presentation ‘Web Analytics is easy!’ through a Web analytics Association Webcast that will take place on August 29th. Please note that this exclusive event is open to WAA members only: another good reason to become a member 😉
Event details: (more…)
As you might have read here these previous days, OX2 is organising with Eric Peterson and Web Analytics Demystified a Web Analytics Day on the 14th of September 2007.
This unique day is intended for practitioners in Web Analytics wanting to increase their knowledge in the subject. Eric and Aurélie along with Stephan Loerke, Managing Director of the World Federation of Advertisers and David Rhee, Web Analytics Director at Gateway Computers will share with you their knowledge around Web Analytics. This is your perfect chance to learn all you need to know to get started efficiently in your Web Analytics Journey. Register today!
You can register directly (seats are limited) on www.WebAnalyticsDay.eu. You can also find hereafter the agenda of that event.