Archive for the ‘Social Networks’ Category

Web Analytics Day Brussels: a European shock therapy in Web Analytics

September 16, 2007

My conference journey started out on Thursday, when I hooked up with a couple of Belgian clients at the eDay in Rotterdam, before heading back to Brussels together with Eric, after his brief radio interview, where I was lucky enough to play around with his iPhone. To be quite honest, I’m not really an early adopter but if you touch it, believe me, you want one and leaving your credit card at home doesn’t really seem to work 😉
The car ride back home went fast – as we both like to drive fast – and discussed on the way recent evolutions of the Web Analytics industry, including Megan Burns’ latest Forrester wave that had been officially released a couple of days before.
To be quite honest, the night was short and the next day promised to be quite long as I picked up both Dave and Eric to head to the Federation of Enterprises in Brussels in order to have breakfast around 8 am.

WAD at the FEB

When setting up the Web Analytics Day in Brussels, our intention was mainly to get practitioners from major Belgian companies – and picked up a couple of international attendees in the process – in order to allow them to get a full review of what Web Analytics is actually about, looking beyond the pure acquisition of a web analytics tool. As Eric’s Web Analytics is Easy presentation also emphasized, using his RAMP analogy, the first letter stands for Ressources which include both technology as well as people. The other acronyms respectively stand for Analysis, Multivariate testing & Processes. (more…)

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Social Networks and Influence Analytics at the Web Analytics Day

September 16, 2007

Dave Rhee’s Influence Analytics for Social Networks presentation

“Wandering” Dave Rhee here – reporting on last Friday’s second Web Analytics Day organized in Brussels by OX2, for which I had the honor of delivering a presentation about one of my favorite subjects, Social Networks, and more specifically, analytics which can help determine the influence of individuals within those networks.

Overall, the day went really well, and not just because the venue was well-chosen and food and cocktails were great, but because we had a very large proportion of actual web analytics practitioners present, and just enough of a vendor presence to help answer the questions which inevitably arose. Although a few people had to leave in the afternoon, the vast majority chose to stay until the very end (a good success metric!), and even though the day was full of information, the attendees were so engaged that we usually ran out of time before running out of questions.

Microsoft’s worldwide first look at Gatineau was certainly a surprise highlight for most attendees, and emphasized how much Microsoft values its European audience for Web Analytics tools, as well as how highly regarded OX2 is in the global web analytics community.

Watch this space for video highlights of all the presentations, including Stephan Loerke’s opening keynote from the World Federation of Advertisers, and Eric T. Peterson’s usual brilliance in summarizing difficult concepts in a way that makes perfect sense to the rest of us. And of course, our own Aurélie Pols, whom you know from this blog, provided an overview of running a web analytics implementation project smoothly, given her extensive experience in helping OX2 Clients avoid common problems with their own sites.

I led off my own presentation in the afternoon with the worst slide of the day: a very dense table comparing several media, including press releases, surveys, blogs, audio and video podcasts, discussion message boards, social networks like Facebook or Myspace, and immersive environments like Second Life. The comparison attributes included style, “coolness factor,” ability to control your message, the value of feedback you can collect, the level of intimacy and trust possible, what resources are required to commit to creation and maintenance, the primary risk factors, and finally, the best use for that type of medium. (more…)