NEW YORK, NY November 19, 2007 – OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools. OX2 officially became IndexTools’ Strategic Alliance Partner in Belgium and the first company certified under IndexTools Certification Program. Two OX2 consultants passed detailed exams to qualify as a Certified Analyst and a Certified Deployment Specialist.
“OX2 has earned its place among the premiere Web Analytics experts in Europe,” said Dennis R. Mortensen, COO of IndexTools. “We’re extremely proud to strengthen our relationship.”
The partnership culminates years of close dialogue between the two firms. As a Strategic Partner, OX2 will work hand in hand with IndexTools in order to help their common clients benefit fully from the vast data rendered by the online channel and to provide tailor-made Web Analytics solutions to enterprise clients.
OX2 reported that joining the new partnership was no sudden move, but rather the latest development in a longer term, well-considered process. “We believe our independence adds tremendous value to our business,” said Ren� Dechamps Otamendi, CEO of OX2. “Before we agree on a partnership with a vendor, we want to be sure they will meet with the approval of our clients. In the case of IndexTools we liked that they have a European office with a strong familiarity of European business norms and culture, including European Web culture.” (more…)