How will the Web Analytics Industry evolve with Omniture as the green giant?

After the acquisition of Visual Sciences, we all wonder how Web Analytics vendors will react. So let’s get back to the different vendors out there and try to take a look at the future.

If we take the latest Forrester Research regarding Web Analytics that Megan Burns wrote a few months ago, which you can download here at Unica’s website, we find the main Web Analytics vendors well represented. Here’s a graph that sums up Megan’s findings:

Based on this, on the leaders corner we will have after this merger: Omniture, WebTrends, Unica and Coremetrics. But other players need to be followed as ClickTracks, IndexTools, of course the free tools as Google Analytics and the coming Gatineau and let’s not forget the local players such as Nedstat (The Netherlands) or Xiti (France).

So Omniture is becoming the Web Analytics green giant, will the others be able to compete and how?

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OX2 Web Analytics Day 2007: Thank you & Feedback

Here’s a little video presenting the Web Analytics Day that took place last week here in Brussels done by Roberto, one of our Design team members.

I wanted again to thank all the persons that made this unique event possible and specially to:

– Eric for having accepted to deliver 3 outstanding presentations that really made the day worth it.

– Ian Thomas for giving us the exclusive moment of presenting Microsoft Gatineau

– All the sponsors (Omniture, WebTrends, IndexTools, Microsoft, Nedstat & Extenseo) for supporting this event and allowing us to invite the practitioners.

– All OX2 team that has been working hard on top of their day2day jobs to get this event ready.

– And last but not least, all the participants that showed up. This event was for you and the best gauge that I can think of to measure the successof the event are the feedback forms. Besides one person that complained because it was too much oriented for big compagnies, here are some interesting statistics from the 50 forms that we received back:

100% of respondents found the conference instructive

100% said that the agenda and topics matched their expectations

100% would recommend the event to their friends

Regarding the speakers, the ranking of satisfaction was pretty much as expected: Eric leads with almost everybody stating that he was very good followed by Aurélie, Dave and Stephan. On the vendors side, the ranking of satisfaction placed Omniture followed by WebTrends and then Indextools, Nedstat and Extenseo.

I have to admit that we were really amazed by the feedback forms and the positive emails that we have received since last friday. Here are some of the comments we have received:

“René, Aurélie, just a short note to say congratulations and thank you for today, I thought the audience, content and venue were all first class!”

“Thanks for hosting the event last week. I thought it was very informative and I certainly picked up a few useful insights.”

“I just wanted to congratulate you guys again in setting up this great event. All the people I have spoke to during the day where all enthusiastic about the event and Web Analytics.”

“Thank you for your event, I was really impressed”

“As I just told Rene over the phone. I think it was an amazing event on the level of Emetrics (and I do about 25 shows a year).“

this last comment really made my day, as eMetrics is for me the nirvana of the Web Analytics event.

Thanks again to everybody that came and allowed this event to be a great success.

And yes, see you next year at our third OX2 Web Analytics Day Brussels (It’s going to be difficult to do better I think…).

René

P.S. BTW, you can also view some pictures of the event at Flickr.

Web Analytics Day Brussels: a European shock therapy in Web Analytics

My conference journey started out on Thursday, when I hooked up with a couple of Belgian clients at the eDay in Rotterdam, before heading back to Brussels together with Eric, after his brief radio interview, where I was lucky enough to play around with his iPhone. To be quite honest, I’m not really an early adopter but if you touch it, believe me, you want one and leaving your credit card at home doesn’t really seem to work 😉
The car ride back home went fast – as we both like to drive fast – and discussed on the way recent evolutions of the Web Analytics industry, including Megan Burns’ latest Forrester wave that had been officially released a couple of days before.
To be quite honest, the night was short and the next day promised to be quite long as I picked up both Dave and Eric to head to the Federation of Enterprises in Brussels in order to have breakfast around 8 am.

When setting up the Web Analytics Day in Brussels, our intention was mainly to get practitioners from major Belgian companies – and picked up a couple of international attendees in the process – in order to allow them to get a full review of what Web Analytics is actually about, looking beyond the pure acquisition of a web analytics tool. As Eric’s Web Analytics is Easy presentation also emphasized, using his RAMP analogy, the first letter stands for Ressources which include both technology as well as people. The other acronyms respectively stand for Analysis, Multivariate testing & Processes.

Exclusive Video: Microsoft Gatineau presented by Ian Thomas @ OX2 Web Analytics Day 2007

Last friday, Aurélie and I had the pleasure to host our second Web Analytics Day.  It was a great event with over 100 participants attending.  One of the key moments was when Ian Thomas presented to the audience the fourth coming Web Analytics tool: Microsoft Gatineau.  Eric and Robin have already published the slides of the presentation, you’ll find hereafter the video of Ian’s presentation:

We wanted to thank again Ian for this Worldwide Première presentation of Gatineau and for even personalizing the presentation to the Belgian market with his chocolate example 😉

If you want to sign up for Gatineau’s Beta, you just need to go here.

We will be publishing more material and comments from OX2’s Web Analytics Day 2007 in the coming days so keep checking if you’re interested or subscribe to our RSS feed.

René

Microsoft Gatineau at our Web Analytics Day

Now that Eric has posted about this in the Web Analytics Yahoo Groups, I can share with you that the next 14th of September, during our Web Analytics Day, Ian Thomas, responsible of the Microsoft Gatineau project, will be doing the first public demo of the Bêta version of Gatineau.

If you’re in the Web Analytics Industry, you already know about Gatineau as many Blogs (including ours) have been talking about this product these past months.  If you’re not familiar with it, Gatineau is the future FREE Web Analytics tool of Microsoft.  So a competitor of Google Analytics.

Why is it interesting?