For those of you who do not know Jim Sterne (Who doesn’t know Jim Sterne?), I like to call him the Godfather of Web Analytics. In the WA Industry you have Gurus, Vendors, Consultants and Practitionners, but only one Godfather and that’s Jim Sterne (if you want a proof just view this).
Jim has been in the Web Analytics since it exists. He has not only written about it (you may read for example a very interesting White Paper he wrote in 2000 with Matt Cutler or buy one of his books at Amazon). He has also been the creator and responsible of the Emetrics Summit, the must attend event around Web Analytics that happens 4 times a year (Mmmm, rumors say that he will expanding his operations shortly, so keep up visiting http://www.emetrics.org). The Emetrics Summit are 2 to 3 days events that take place in the US and Europe allowing Web Analytics professionals not only to attend astonishing and outstanding presentation, but also network in order to exchange ideas and points of view.
Jim’s views on the Web Analytics team:
Last Year, during his keynote speach, Jim described the different competences needed in a Web Analytics team: (more…)