Archive for the ‘About us’ Category

This blog is moving…

March 3, 2008

Hi folks,

the title says it all so please bear with us while we redecorate… 🙂

In the wake of the recent acquisition of OX2 by the LBi group, one of items on the agenda for our web analytics team is to get this blog off wordpress.com and back to our ox2.eu domain. The reason might be obvious to most bloggers out there but I’ll lay them out here for good measure:

  • Hosting your own copy of the WordPress blog platform means you have complete control over how the application is configured, how it looks and behaves.
  • Custom CSS cost money and you cannot add plug-ins. Not that we’re stingy (it’s only $10 a year) but the best WordPress has to offer in terms of customization is switching to the K2 template and play around with widgets.
  • In France we have a saying to the effect of “shoemakers usually wear the worst shoes”. Well, in the web analytics department, I think we can all agree that, while at least providing basic site metrics, WordPress fails to provide meaningful reporting on the blog’s activity. This is a corollary to the aforementioned lack of customization. You will have to admit that this particular subject is annoying, especially when you run a blog about web analytics… and don’t get me started with WordPress saying you cannot run two instances of Google Analytics on the same page 😛

There you have it, we’re moving!

Over the course of this week, we will be taking steps to redirect the blog to its new home.

Please note the new blog’s URL: http://webanalytics.ox2.eu

The redirect from WordPress should occur flawlessly, meaning links you may have to a post on the current blog will point to a copy of that post on the new blog. This should go for RSS feeds as well but it won’t hurt to update your bookmarks and RSS readers 😉

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OX2 joins LBi International AB (“LBi”)

February 6, 2008

It had been brewing for quite some time as my little Web Analytics unit has been expanding its consulting offers related to Web and Customer Analytics well beyond the Belgian borders, actually all over Europe, in order to help companies reap the benefits of measurement and accountability of the online media.

While WebTrends first landed on my desk, in another lifetime back in 1999, as a business analyst, I felt help would inevitably be needed to get the most out of what Web Analytics coud bring to any business. And so when René asked me to help him set-up OX2, an Interactive Agency, back in 2003, my initial request was to set-up a Web Analytics team as well.

 To be honest, a lot of people felt that back then, we were kind of weird, which we totally understood but as the online medium is the most masurable of all channels and following my background as an economist, it really made sense for me to not only have a team to support clients in their online strategy but also prove that what we were saying made sense and added to the bottom line. Accountability through measurement was thus our early mantra as hard data remains undisputable when having to make strategic business decisions.

The early days – as from 2003 – allowed us to patiently build up our Web analytics expertise and team, first with WebTrends and adding gradually European supported solutions such as Google Analytics, Omniture, IndexTools, Unica, amongst others.
We also gradually moved from log file analysis to tagging, from using the reports within the Web Analytics tools to custom made automatised dashboards, which integrates data coming from other sources as well, ranging from campaign information to actual margin related data for ecommerce websites, moving beyond pure turn-over in order to get as close as possible to a companies’ impact on the bottom line.

To make a long story short, we were looking, from our little Belgium, for a pan European partner/acquirer that shared our accountability vision, had been thinking about Dashboards, Balanced Scorecards, Strategy Maps – thank you Kaplan & Norton – in order to reap the full benefits of our favorite channels’ measurability potential.
In a short: data driven strategy.

I’m convinced that LBi shares our vision to build an accountable future and am looking forward, as well as my team, to a fruitful collaboration.

Links:

Anil Batra interviews another OX2 analyst

January 25, 2008

Hey folks,

If you haven’t read about them yet, I suggest you take a look at Anil Batra‘s interviews of web analysts.

In the latest installment, our own David “Wandering Dave” Rhee answers Anil’s questions.

Excerpts:

What are the major challenges you are facing in this industry?

I think the entire industry is at a point where our ability to analyze goes beyond the ability of the tools to deliver unified data in a cost-effective manner. In other words, we can imagine many different data sets we’d like to correlate, but only very few of us can get the various data sources to play nicely with each other without spending an inordinate amount of time, effort, and money, most of which we don’t have access to.

Beyond that, most organizations aren’t yet at the point where they know how to take advantage of the insights web analytics, or rather, an analytics-framed mindset, can offer. As a consultant, I see mos firms struggling to implement a tool correctly, and after that, maybe to figure out some truly useful KPIs, then do some basic campaign analysis. Few organizations are at the point where multi-channel measurement is common, or where web analytics is used to help allocate marketing spend most effectively, or where true ROI is being captured, and good business decisions made accordingly.

Web analytics will mature as an industry, but part of that means that the skill sets will become better defined and more widespread, so that any firm that really needs an analyst will be able to hire one. Beyond that, web analytics and business intelligence will merge in terms of an aggressive approach to data analysis being applied to many areas of an organization — not just their web site, or even their online marketing, but all of the marketing, production, sales, and other operations. It’s neither easy nor cheap to get there, but I’m sure that those firms which can execute well on an analytics vision will certainly see unparalleled success.

Don’t forget to read other interviews, including the first interview in the series, featuring yours truly 😉

Noël avant la date? OX2 vous apporte un petit cadeau Analytique…

December 6, 2007

wadilogo.jpgAprès une petite pause au soleil bien méritée, notre équipe Web Analytics tenait à vous faire part d’une bonne nouvelle qui fait un peu calendrier de l’Avent: vous allez très bientôt pouvoir profiter de la version française du livre The Big Book of Key Performance Indicators d’Eric T. Peterson! Nous sommes en phase finale de traduction et son titre en français sera: La Bible des Indicateurs Clé de Performance (KPI)

En effet, grâce au fait qu’Eric est devenu actionnaire d’OX2 (en sus du partenariat avec sa société Web Analytics Demystified), nous mettrons très bientôt ce livre en version française disponibilité au format PDF et… nous vous donnerons même un avant-goût de ce livre en vous faisant partager quelques-uns de ces indicateurs grâce à notre blog d’ici la fin de l’année.

Restez attentifs, ça commence dès demain! 🙂

Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2 (Press Release)

November 21, 2007

IndexTools Strategic Alliance PartnerNEW YORK, NY November 19, 2007 – OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools. OX2 officially became IndexTools’ Strategic Alliance Partner in Belgium and the first company certified under IndexTools Certification Program. Two OX2 consultants passed detailed exams to qualify as a Certified Analyst and a Certified Deployment Specialist.

“OX2 has earned its place among the premiere Web Analytics experts in Europe,” said Dennis R. Mortensen, COO of IndexTools. “We’re extremely proud to strengthen our relationship.”

The partnership culminates years of close dialogue between the two firms. As a Strategic Partner, OX2 will work hand in hand with IndexTools in order to help their common clients benefit fully from the vast data rendered by the online channel and to provide tailor-made Web Analytics solutions to enterprise clients.

OX2 reported that joining the new partnership was no sudden move, but rather the latest development in a longer term, well-considered process. “We believe our independence adds tremendous value to our business,” said Ren� Dechamps Otamendi, CEO of OX2. “Before we agree on a partnership with a vendor, we want to be sure they will meet with the approval of our clients. In the case of IndexTools we liked that they have a European office with a strong familiarity of European business norms and culture, including European Web culture.” (more…)

Aurélie talks about Gamevertising

November 7, 2007

This non Web analytics post to present you an interview of Aurélie and Thomas Dusart, Marketing Manager of Panos one of our customers.  The interview is in dutch and was made the week after eMetrics Washington.  Aurélie was sick that week (you’ll see it in the video) but still she decided to go for this interview.  I hope that the dutch speakers will enjoy 😉

Eric Peterson joins OX2 as Director & Shareholder (Press Release)

October 16, 2007

Eric T. PetersonBrussels, October 16th 2007 — Eric Peterson becomes shareholder of OX2, the Belgian/pan-European interactive agency leader in the field of measurement and analysis of online behavior, also known as Web Analytics or WA. Eric Peterson becomes a shareholder as well as a member of the agency’s board. As such, Eric’s mission will be to influence the WebAnalytics.be business unit by confronting his vision of web analytics against that of Aurélie Pols (Web Analytics Team Leader chez OX2). Eric Peterson will also travel to Europe to assist OX2’s European clients, should they require his unique presentation and strategic workshop management skills. (more…)

OX2 Expands to Germany (Press Release)

October 10, 2007

David Rhee (former Director of Web Analytics at Gateway Computer) joins OX2 to lead the agency’s new German branch

Wandering Dave Rhee with OX2 logoBrussels, October 10th, 2007 — OX2, the Belgian interactive agency and a leader in the field of website measurement and online behavior analysis (a.k.a. Web Analytics) increases its international clout. After expanding into France last January, OX2 develops its activities in Germany by opening a web analytics branch in Frankfurt. This endeavor was made possible with the addition of a renowned web analytics expert to the already celebrated Web Analytics European Dream Team. OX2 went all the way to California to retain the services of David Rhee, former Acting Director of Web Analytics at Gateway Computer (NYSE:GTW) and Primary Moderator of the Web Analytics Forum, run by the Web Analytics Association.

Download the Complete Press Release:

Choose your prefered language option: (English – French – Dutch)

Web Analytics Video from BarCamp Buenos Aires (Spanish)

October 2, 2007

Here’s the video that we sent for the BarCamp event last week-end in Buenos Aires. I was requested to speak about the state of Web analytics in Europe and give some examples of things that we were doing with Web Analytics for our clients. As you can hear it’s in Spanish.

BarCamp Buenos Aires (Argentina)

September 29, 2007

barcamp_logo.jpgThis month, Juan Damia, asked me to participate to the first BarCamp in Argentina that will take place in a few hours in Buenos Aires. I was given 10 minutes to discuss about the state of Web Analytics in Europe and provide some examples of works that we have done at OX2.

You may know what a BarCamp is, if not, here’s a quick definition from Wikipedia:

BarCamp is an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants — often focusing on early-stage web applications, and related open source technologies, social protocols, and open data formats.

As it was a bit complicated to travel to Argentina for this week-end (next week I’m traveling to the Canary Islands, in 2 weeks to Washington and in 4 to Stockholm), we decided to prepare a little video with my intervention and connect online for the Q&A. (more…)

In a few weeks…. eMetrics Washington!

September 26, 2007

eMetrics Washington 2007It’s becoming a little tradition to fly over to the US to attend the eMetrics Summits. In a few weeks in Washington Aurélie and I will be attending the eMetrics Marketing Optimization Summit and we’re really looking forward. Aurélie will be presenting and I’ll be networking and attending the lobby bar as usual. And yes, don’t worry, I’ll bring the chocolates 😉

I’m really looking forward catching up with all our Web Analytics friends from the other side of the Atlantic (Eric, Jim, Avinash, Bryan, Clint, Stéphane, Ian, Joseph, Judah, Dylan, Andrea, Brian, June, Braden, …) but also some European friends that will also be making the trip as Vicky, Neil and Oliver.

If you’re serious about Web Analytics, this is the conference you need to attend. If you attended our Web Analytics Day and you enjoyed it, attend eMetrics you will be bluffed.

Here’s a little video that I hope will make you think about it:

If you can’t attend eMetrics Washington, you can also attend eMetrics Stockholm that we will be also attending and were Aurélie is also speaking 😉

I wanted also to announce that it’s our Design Department that has come up with the new eMetrics logo and the creatives used to advertise this event.

See you in Washington DC,

René

P.S. You can read previous posts about previous eMetrics Summits here.

OX2 & Omniture

September 22, 2007

Omniture[Click for French version]

omniture_certified_logo.gifWith the recent arrival of Dave Rhee at OX2, our web analytics team now includes three full-fledged Omniture Certified Professionals, including Aurélie and yours truly. This is due in great part to the partnership that was just signed between Omniture and OX2 and announced by Neil Morgan during the Web Analytics Day on September 14th. Neil graciously acknowledged OX2’s expertise with Omniture since both Dave and myself had the unique opportunity to deploy Omniture’s web analytics tools for Fortune 500 companies and now this expertise is officially available to OX2 clients.

OX2 is now Omniture’s preferred partner for Belgium but our partnership extends of course to France, Germany, and beyond!

Adding Omniture to our skill portfolio was a logical step in our quest to best serve the interests of our clients and help them grow their online strategy by taking decisions based on hard, concrete data.

Thanks to the Omniture team for placing their trust in us and we are looking forward to a fruitful collaboration! 🙂

 

OX2 presence

The Web Analytics Day was also a good occasion for OX2 to present Dave and myself as Analytics Country Managers for Germany and France respectively, with Aurélie leading our (increasingly) European activities from our Brussels offices. This reinforced OX2’s image as a leading pan-European consultancy in the field of Web Analytics as well as bringing more credit to our position as a vendor-independent agency.

As you can see from the map here, there is plenty of room for us to grow but we’re working on it 😉

Take note in your calendar that OX2 and Omniture will both be presenting at the Customer First event in Brussels between October 18th and 19th.

Thanks for reading and, as usual, constructive comments are welcome 🙂

***

Version française (more…)

OX2 Web Analytics Day 2007: Thank you & Feedback

September 18, 2007

Here’s a little video presenting the Web Analytics Day that took place last week here in Brussels done by Roberto, one of our Design team members.

I wanted again to thank all the persons that made this unique event possible and specially to:

Eric for having accepted to deliver 3 outstanding presentations that really made the day worth it.

Ian Thomas for giving us the exclusive moment of presenting Microsoft Gatineau

– All the sponsors (Omniture, WebTrends, IndexTools, Microsoft, Nedstat & Extenseo) for supporting this event and allowing us to invite the practitioners.

– All OX2 team that has been working hard on top of their day2day jobs to get this event ready.

– And last but not least, all the participants that showed up. This event was for you and the best gauge that I can think of to measure the successof the event are the feedback forms. Besides one person that complained because it was too much oriented for big compagnies, here are some interesting statistics from the 50 forms that we received back:

100% of respondents found the conference instructive

100% said that the agenda and topics matched their expectations

100% would recommend the event to their friends

Regarding the speakers, the ranking of satisfaction was pretty much as expected: Eric leads with almost everybody stating that he was very good followed by Aurélie, Dave and Stephan. On the vendors side, the ranking of satisfaction placed Omniture followed by WebTrends and then Indextools, Nedstat and Extenseo.

I have to admit that we were really amazed by the feedback forms and the positive emails that we have received since last friday. Here are some of the comments we have received:

René, Aurélie, just a short note to say congratulations and thank you for today, I thought the audience, content and venue were all first class!

Thanks for hosting the event last week. I thought it was very informative and I certainly picked up a few useful insights.

I just wanted to congratulate you guys again in setting up this great event. All the people I have spoke to during the day where all enthusiastic about the event and Web Analytics.

Thank you for your event, I was really impressed

As I just told Rene over the phone. I think it was an amazing event on the level of Emetrics (and I do about 25 shows a year).

this last comment really made my day, as eMetrics is for me the nirvana of the Web Analytics event.

Thanks again to everybody that came and allowed this event to be a great success.

And yes, see you next year at our third OX2 Web Analytics Day Brussels (It’s going to be difficult to do better I think…).

René

P.S. BTW, you can also view some pictures of the event at Flickr.

Web Analytics Day Brussels: a European shock therapy in Web Analytics

September 16, 2007

My conference journey started out on Thursday, when I hooked up with a couple of Belgian clients at the eDay in Rotterdam, before heading back to Brussels together with Eric, after his brief radio interview, where I was lucky enough to play around with his iPhone. To be quite honest, I’m not really an early adopter but if you touch it, believe me, you want one and leaving your credit card at home doesn’t really seem to work 😉
The car ride back home went fast – as we both like to drive fast – and discussed on the way recent evolutions of the Web Analytics industry, including Megan Burns’ latest Forrester wave that had been officially released a couple of days before.
To be quite honest, the night was short and the next day promised to be quite long as I picked up both Dave and Eric to head to the Federation of Enterprises in Brussels in order to have breakfast around 8 am.

WAD at the FEB

When setting up the Web Analytics Day in Brussels, our intention was mainly to get practitioners from major Belgian companies – and picked up a couple of international attendees in the process – in order to allow them to get a full review of what Web Analytics is actually about, looking beyond the pure acquisition of a web analytics tool. As Eric’s Web Analytics is Easy presentation also emphasized, using his RAMP analogy, the first letter stands for Ressources which include both technology as well as people. The other acronyms respectively stand for Analysis, Multivariate testing & Processes. (more…)

Social Networks and Influence Analytics at the Web Analytics Day

September 16, 2007

Dave Rhee’s Influence Analytics for Social Networks presentation

“Wandering” Dave Rhee here – reporting on last Friday’s second Web Analytics Day organized in Brussels by OX2, for which I had the honor of delivering a presentation about one of my favorite subjects, Social Networks, and more specifically, analytics which can help determine the influence of individuals within those networks.

Overall, the day went really well, and not just because the venue was well-chosen and food and cocktails were great, but because we had a very large proportion of actual web analytics practitioners present, and just enough of a vendor presence to help answer the questions which inevitably arose. Although a few people had to leave in the afternoon, the vast majority chose to stay until the very end (a good success metric!), and even though the day was full of information, the attendees were so engaged that we usually ran out of time before running out of questions.

Microsoft’s worldwide first look at Gatineau was certainly a surprise highlight for most attendees, and emphasized how much Microsoft values its European audience for Web Analytics tools, as well as how highly regarded OX2 is in the global web analytics community.

Watch this space for video highlights of all the presentations, including Stephan Loerke’s opening keynote from the World Federation of Advertisers, and Eric T. Peterson’s usual brilliance in summarizing difficult concepts in a way that makes perfect sense to the rest of us. And of course, our own Aurélie Pols, whom you know from this blog, provided an overview of running a web analytics implementation project smoothly, given her extensive experience in helping OX2 Clients avoid common problems with their own sites.

I led off my own presentation in the afternoon with the worst slide of the day: a very dense table comparing several media, including press releases, surveys, blogs, audio and video podcasts, discussion message boards, social networks like Facebook or Myspace, and immersive environments like Second Life. The comparison attributes included style, “coolness factor,” ability to control your message, the value of feedback you can collect, the level of intimacy and trust possible, what resources are required to commit to creation and maintenance, the primary risk factors, and finally, the best use for that type of medium. (more…)

Microsoft Gatineau at our Web Analytics Day

August 29, 2007

gatineau_logo.jpg

Now that Eric has posted about this in the Web Analytics Yahoo Groups, I can share with you that the next 14th of September, during our Web Analytics Day, Ian Thomas, responsible of the Microsoft Gatineau project, will be doing the first public demo of the Bêta version of Gatineau.

If you’re in the Web Analytics Industry, you already know about Gatineau as many Blogs (including ours) have been talking about this product these past months.  If you’re not familiar with it, Gatineau is the future FREE Web Analytics tool of Microsoft.  So a competitor of Google Analytics.

Why is it interesting?  (more…)

(Some) of my favorite vendors and speakers are coming, are you?

August 28, 2007

Web Analytics in EuropeThis is exciting, my little Web Analytics Business Unit could’t be happier with the upcoming Web Analytics Day to be held on September the 14th in Brussels!

We had some experience setting-up a Web Analytics Day back in 2005 and managed, in those early days to get almost 100 people to listen to what we had to say during workshops and conferences. This time around, man oh man, it’s going to be a ball!

Some of my favorite speakers are coming: Eric Peterson to talk about process!, KPIs & Web 2.0. Wandering Dave Rhee to discuss his favorite subject: Social Networks! and last but not least, the World Federation of Advertisers with its very own Stephan Loerke to discuss how Advertisers are becoming Accountable.

And it’s not all because we’re also going to let the vendors show off in order to fill you in on what they’ve been up to and how they see Web Analytics evolving. Omniture‘s going to surely show off Genesis while WebTrends will be presenting Marketing Lab 2 (ML² for those familiar with the topic), IndexTools‘ wonderful Dennis Mortensen will certainly crack a joke while assuring you his solution is the most cost effective one and flegmatic Ian Thomas from Microsoft will also be emphasizing his view upon Web Analytics… and free tools.  In addition we have also Nedstat, the biggest Dutch Web Analytics vendor who will be represented by Krist Verhelle and finally Extenseo, the leading SEO company in Belgium that will speak about Web Analytics & SEO.

But don’t forget, it’s also about the networking, about asking the questions you’ve always wondered about but were afraid to ask or blog about!
René’s in charge of food & cocktails so you can be sure all this exciting knowledge will be graciously floating on top of your cocktails. Hopefully, he’ll even think about the chocolates!
This is really a day about knowledge, about getting the most out of the online channel and the challenge we’ve all been embracing for many years now, building up an accountable society.

Join us, challenge us! Without you, we couldn’t made this wonderful European Dream Team happend!

Looking forward to meeting you on Friday the 14th of September at the Federation of Entreprises of Belgium. More information: www.webanalyticsday.eu.

Aurélie

Eric Peterson + Aurélie Pols = Web Analytics Day Brussels (14/09/07)

August 1, 2007

pic_docshevel.jpgAs you might have read here these previous days, OX2 is organising with Eric Peterson and Web Analytics Demystified a Web Analytics Day on the 14th of September 2007.

This unique day is intended for practitioners in Web Analytics wanting to increase their knowledge in the subject. Eric and Aurélie along with Stephan Loerke, Managing Director of the World Federation of Advertisers and David Rhee, Web Analytics Director at Gateway Computers will share with you their knowledge around Web Analytics. This is your perfect chance to learn all you need to know to get started efficiently in your Web Analytics Journey. Register today!

You can register directly (seats are limited) on www.WebAnalyticsDay.eu. You can also find hereafter the agenda of that event.

Web Analytics Day Brussels 2007

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Mambo number 5

July 30, 2007

Web Analytics An Hour a Day in BrusselsWeb Analytics An Hour a Day in Brussels As I was finishing up my meetings with René in Amsterdam on Friday afternoon – we are finally back in Brussels, after 2 weeks of France & The Netherlands – I read a mail coming from Mehdi on my BlackBerry, proudly announcing Avinash Kaushik had announced his Top Ten Web Analytics Blogs for July 2007 and our little pan European effort had ranked number 5. Lou Bega started singing in my head.

Mehdi’s enthusiasm was very touching as well as he joined us a couple of months ago, as young Google Analytics Jehdi apprentice. It’s refreshing to work with Mehdi as he is curious and being a former controler, has a different perspective on things. I am happy to discuss monetization of Web Analytics with Mehdi, while he gets his technical apprentiship from master Julien. Mehdi is also a natural communicator and loves to pass on knowledge. He will thus take over Google Analytics workshops from Julien, with some more support than Siegert and I had in our early beginnings 😉
While Siegert is still enjoying the Italian country side, Guillaume came back from France to upgrade our Unica installation, allowing me to play around with it some more. Fun!

Julien took a look at a Xiti account and we further discussed our interest to meet some Xiti people…
Yes, this is an open invitation: our position remains vendor independant and we are always open to discovering new, interesting, foreward thinking web analytics tools. It’s most of all about convincing my little business unit of the interest and added value of the tool in order to answer business questions, in a return on investment perspective for a web analytics project that would incorporate processes, analysis and results.
And René is of course setting up our Web Analytics Day that is set-up to take place in Brussels, on September 14th 2007, at the Federation of Belgian Enterprises.

Between that, a couple of clients and revered partners fill my days. Eric Peterson is one of them and he has things to say about Technorati rankings, upon which Avinash’s list is partially based. (more…)

Analytics University

July 24, 2007

logo_aberdeen.jpgAurélie and I just got back from a little break in France were we enjoyed the pleasures of the nature and good food after months of hectic work. I was catching up my emails and I saw on a Google Alert that Aberdeen Group had issued a Research Study on Web Analytics, more precisely on Web Analytics knowledge and education.

Dennis from IndexTools has already blogged about the subject, but I wanted to add my little contribution to the spread of this research. This study is the result of a survey in which one of the findings was that the main frustration of the respondents is not having enough ressources to manage Web Analytics. After explaining the results of the survey, John Lovett presents what can be done to increase the knowledge about Web Analytics. He divides the possibilities in four main groups: (more…)

Aurélie’s recent Podcasts

July 10, 2007

We’ve been very busy these past weeks, sorry for the few posts. I just wanted to highlight a couple of podcasts that Aurélie has done recently:

Eric from Jenerous, did an interview of Aurélie where they discussed different topics about the future of Web Analytics. You can listen to the podcast here.

The second one was organized by Lars and gathers 6 European specialists (Lars Johansson, Steve Jackson, Dennis Mortensen, Neil Mason, Oliver Schiffers, Marc Sarde & Aurélie). They discuss about different Web Analytics topics during 75 minutes. A must listen if you’re in the Web Analytics business in Europe.

Web Strategy Show by Jeremiah: Aurélie & René

June 23, 2007

The 7th of May, when we were attending the Emetrics Summit in San francisco, Jeremiah interviewed us for his Video Show: Web Strategy.

We discuss wuth Jeremiah around different topics as: web agencies, niche interactive agencies, full service agencies, Web Analytics and accountability.
Despite the jetlag we managed to make some sense 😉

Here’s the video:

[podtech content=http://media1.podtech.net/media/2007/06/PID_011595/Podtech_Jeremiah_OX2.flv&postURL=http://www.podtech.net/home/3374/increase-the-mileage-of-your-full-service-web-agency &totalTime=868000&breadcrumb=65823c18404346d69cceae1b5b74f8db]

OX2 Google Analytics Authorized Consultant

June 13, 2007

Google Analytics Authorized Consultant

It’s official!

This evening I finally received an email from Brian Clifton, he confirmed us that we were officially Google Analytics Authorized Consultants (GAAC). We are very proud to be the first and (for the moment) only Google Analytics Partners in Belgium.

google_analytics_training_package_ox2_gaac.jpgHere’s a 2 pages advert that we are going to publish in the next Inside issue (Inside is the leadig belgian Internet Business Magazine). So if you’re interested in some Google Analytics Consulting Services don’t hesitate to contact Julien.

These next weeks are going to be interesting, I remember Robbin comments regarding the telephone that was ringing all the time when they became GAAC… So we’ll see how it goes, the only thing that I can promise you is that we will follow the rule of first arrived, first served and try to staff as quickly as possible if necessary.

If you’re interested in Google Analytics,
check our previous posts about GA:

OX2 Partners with Web Analytics Demystified Inc.

May 31, 2007

Today we are happy to announce our latest partnership with Web Analytics Demystified and Eric T. Peterson.

Press Release:

Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients

Brussels, May 31st, 2007 — OX2, the Belgian interactive agency – a leader in the field of online behaviour measurement and analysis, otherwise known as Web Analytics (short: WA) – announces its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Peterson’s world-renowned experience.

(more…)

Visiting Avinash @ Google in the Valley

May 30, 2007

zqinsights_logo.jpg

The Friday following Emetrics, while Aurélie was attending the Predictive Analytics two day course, I was invited by Avinash to visit him at Google. I have to admit that I was pretty excited with the idea to visit Google’s offices as I didn’t attend the GAAC training in Dublin. So after a nice breakfast with Matthew and Jim I took a cab and went ahead to Mountain-view.

I had a taximan from Morocco that while driving was always looking to the back as we were having a very engaged discussion about the political situation of his country (in a Arabic influenced french). I have to admit that I regret to have launched the conversation as when we arrived at the highway I was afraid that we would get into an accident. But fortunately I got safe to Google’s HQ (a bit shaky I have to admit ;-)). (more…)