Accenture acquires Memetrics and MAXAMINE

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Maxamine logoYesterday, we were pleased to see a couple emails from our friends over at MAXAMINE announcing their acquisition by consulting giant Accenture.

Debbie Pascoe, VP of Client Services for MAXAMINE, shared with me their formal statement, “We are excited about this tremendous opportunity, and believe it will ultimately expand our capacity to deliver compelling value to our customers and partners. Accenture Marketing Sciences shares our unwavering commitment to maximizing the value of digital investments and online operations, and can help us deliver on that promise within the broader context of overall marketing excellence.”
Accenture Logo

Perry Kamel, MAXAMINE’s COO, said, “This is a tremendous opportunity for us and a perfect fit in terms of driving continued industry leadership. It will ultimately give us significantly more capacity to deliver even more value to our customers and partners on a global scale. We’re excited about the future!”

Stephen Hamill, their VP of International Markets, who bounces between their UK and Australian offices, shared his excitement, too.

While we’re inclined to take any such statements with the usual grain of salt, it’s clear that Maxamine never got the respect it deserved from the market, considering the unique position its powerful site auditing tools have. Accenture’s historical reputation as auditors, and the strength of their Marketing Sciences consulting arm’s management team would seem to be good indicators that Maxamine chose well in finding an acquirer who can give them more visibility, both to their existing global client base, as well as to new prospects they may not otherwise easily be able to reach.

Indeed, Accenture’s UK Media Relations group says of Maxamine that, “The services they offered will continue to be available and their clients also will have the benefit of the breadth and depth of Accenture’s Marketing Sciences capabilities as well Accenture’s global industry experience and Accenture’s array of consulting, technology and outsourcing services.”

Memetrics LogoAccenture’s formal press release also announced the completed acquisition of Memetrics, an A/B and multi-variate testing firm, which also lists a number of blue-chip clients among its customers.

We offer our congratulations to our friends at all three companies, and hope that they are able to realize the potential synergies their clients can clearly benefit from.

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