OX2 provides, among other things, web site auditing services for our clients. We try to help them figure out what they really want to get out of their web site, especially when the answer isn’t quite so obvious as “increased online sales.” Sometimes it’s providing product information to prospective customers, then referring them to retail sales partners. Other times, it’s helping provide product support, such as downloads of product manuals or tutorial videos. And sometimes, it’s engaging readers by providing content, as on a site for a magazine or newspaper publisher.
For many of our clients, great care is taken to ensure their primary site is well-maintained, but the process sometimes fails when multiple agencies help create sites for individual countries, or business units or divisions of the company, individual product lines, or even one-off campaigns, such as launching a new product and coordinating it with television, print, and other media vehicles.
When we explain why consistency and completeness are important to gathering metrics, so that business decisions can be made with the benefit of insight and interpretation from robust data, our clients are often ask us if we can help validate their data capture efforts.
This is when we are pleased that we have partnered with MAXAMINE to offer their tactical-level auditing solutions to complement our strategic-level process and design work.