I just spotted this video on YouTube. A conversation between Jeremiah and Jim regarding the state of the Web Analytics Industry recorded earlier this year.
If you haven’t been able to attend an eMetrics Summit yet, this will allow you to see Jim at work explaining very clearly his vision about Web Analytics.
If you’re not familiar about Web Analytics, after viewing this you will understand what Web Analytics is about. You will learn how Web Analytics can change your online business and thus affect the bottom line of your company.
You’ll see that you have a bonus discussion as you get a second discussion between Jeremiah and Jim about how to measure campaigns starting at the 16th minute.