Archive for November, 2007

Welcome to the WAA Blog

November 26, 2007

Web Analytics Association Premiere Corporate LogoI wanted to encourage our readers to subscribe to the WAA Blog that has just been launched this month.

As you know the Web Analytics Association is working hard since its creation to help the Web Analytics Industry.

The Social Media Committee of the Association has thus launched a blog which is open to all WAA members.  So if you’re a WAA member and would like to contribute to the Association Blog, please read the Terms of Service and if you agree make your first contribution.

Congrats to Marshall and the rest of the Social Media Committee of the WAA for this achievement!

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Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2 (Press Release)

November 21, 2007

IndexTools Strategic Alliance PartnerNEW YORK, NY November 19, 2007 – OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools. OX2 officially became IndexTools’ Strategic Alliance Partner in Belgium and the first company certified under IndexTools Certification Program. Two OX2 consultants passed detailed exams to qualify as a Certified Analyst and a Certified Deployment Specialist.

“OX2 has earned its place among the premiere Web Analytics experts in Europe,” said Dennis R. Mortensen, COO of IndexTools. “We’re extremely proud to strengthen our relationship.”

The partnership culminates years of close dialogue between the two firms. As a Strategic Partner, OX2 will work hand in hand with IndexTools in order to help their common clients benefit fully from the vast data rendered by the online channel and to provide tailor-made Web Analytics solutions to enterprise clients.

OX2 reported that joining the new partnership was no sudden move, but rather the latest development in a longer term, well-considered process. “We believe our independence adds tremendous value to our business,” said Ren� Dechamps Otamendi, CEO of OX2. “Before we agree on a partnership with a vendor, we want to be sure they will meet with the approval of our clients. In the case of IndexTools we liked that they have a European office with a strong familiarity of European business norms and culture, including European Web culture.” (more…)

Jim Sterne discusses the state of the Web Analytics Industry

November 15, 2007

I just spotted this video on YouTube.  A conversation between Jeremiah and Jim regarding the state of the Web Analytics Industry recorded earlier this year.

If you haven’t been able to attend an eMetrics Summit yet, this will allow you to see Jim at work explaining very clearly his vision about Web Analytics. 

If you’re not familiar about Web Analytics, after viewing this you will understand what Web Analytics is about.  You will learn how Web Analytics can change your online business and thus affect the bottom line of your company. 

You’ll see that you have a bonus discussion as you get a second discussion between Jeremiah and Jim about how to measure campaigns starting at the 16th minute.

Enjoy!

René

Please answer Eric’s Web Analytics survey!!!

November 14, 2007

wadilogo.jpgYou might have heard that Eric has launched a new survey about Web Analytics.  If you’re using Web Analytics within your company now is the time to make a contribution to the industry by providing anonymously your opinion and experience regarding Web Analytics tools.  The survey takes no more than 10-15 minutes.

Why should you give 10 minutes of your time?  Because you will help us all to better understand the industry and particularly how practitionners relate to Web Analytics products.  Also because the results will be freely available to the whole planet as the previous survey conducted by Web Analytics Demystified Inc.

Please take 10 minutes of your time, the industry needs your help and we all value your opinion in order to make this discipline evolve, based on your needs. Let your voice be heard, here’s your chance.

Aurélie

Outsourcing Web Analysis to India?

November 12, 2007

outsource_india.jpgAfter my presentation at the eMetrics in Washington, I was approached by an off shore company specialised in data analysis based in India. Or at least, that’s what I thought it was, during our first encounter.
I had already noted the little black note books lying on the tables of the big hall where the keynotes were held and thought to myself that it was good timing as my third Google note book – which fits into my handbag – was already full. But the name of the company did not ring a bell even though the tag lines “data analysis – technology services” spiked my curiosity.

So, when the guy from Theorem actually came up to me, it rang a bell and I wasn’t really surprised by the idea of outsourcing data analysis to an off shore country. India seems the logical step as we had already discussed such possibilities of future evolution within the Web Analytics industry with René when he was first approached by a couple of Indian guys some months ago. (more…)

Aurélie talks about Gamevertising

November 7, 2007

This non Web analytics post to present you an interview of Aurélie and Thomas Dusart, Marketing Manager of Panos one of our customers.  The interview is in dutch and was made the week after eMetrics Washington.  Aurélie was sick that week (you’ll see it in the video) but still she decided to go for this interview.  I hope that the dutch speakers will enjoy 😉

Rejuvenating WebTrends

November 4, 2007

Rejuvenating WebTrendsWhen René barged into our bedroom some 72 hours ago with my laptop in his hand, announcing Greg Drew’s departure from WebTrends, we finally understood why his name had been popping-up on searches to our blog for the last 24 hours in such an abnormal way.
I had thought Greg already looked tired when we briefly met in Washington and attributed that logically to the Road shows that WebTrends was holding, following its August release of the long awaited Marketing Lab² (ML²).

On the other hand, this news also reminded me of some discussions we had back in the spring in San Francisco with some WebTrends folks about the need for a refreshing touch within WebTrends in order to get past the very bad feeling we all shared about the first release of Marketing Lab. All partners we talked to were anxiously waiting – for far too long, I really want to stress that – for a more advanced release that would bring true added value to our existing clients. With ML1, this was clearly not the case.

ClickShift aka Dynamic Search

(more…)

Bruce T. Coleman new WebTrends CEO – Some thoughts

November 3, 2007

We have seen very interesting things since last eMetrics in Washington in the Web Analytics Industry, as Eric Petersonrecently appointed Director of OX2 declared to ClickZ: “This has been one of the weirder weeks in Web Analytics ever. One of the biggest publicly traded companies gets acquired, and another lets its executives go. Now I’m afraid to wake up tomorrow and find out what else might be going on“.  

So, let’s get back to WebTrends news as some more information has been published online regarding it’s top management changes. 

The first thing that seems clear now is that Greg Drew and the other three VPs were asked to leave by the Board of WebTrends. 

bruce_t_coleman.jpgBruce T. Coleman, who has become the interim CEO, knows WebTrends very well as he was member of the Board since 1998.  So even if he has no experience in Web Analytics operations, my feeling is that he understands very well the sector and he has got some ideas for the future.

Coleman has also extensive experience in running technology companies and thus we can expect some changes in the coming months.  From public declarations of their CMO Tim Kopp:

 “The company has been doing great. We’re driving double-digit growth. But we believe we can continue to do better and the board wanted to make a change to help accelerate growth“. 

So the objective is to increase growth and this seems to be the main reason of the management changes.  This was corroborated by Bruce Coleman who stated:

We need to get more new deals, this is a company that’s growing, but not growing as much as the marketplace. Given the investments, [the owners] want to see more of a return.(more…)

Greg Drew, CEO & top executives leave WebTrends

November 2, 2007

These are truly fascinating times for Web Analytics.

An article in the Portland Business Journal dated Oct.31st reveals thats WebTrends was hoping to be acquired by Omniture, who decided in favor of Visual Sciences.

Greg Drew, WebTrends’s CEO has now been replaced by Bruce T. Coleman.

Excerpts:

CEO Greg Drew and three other executives at WebTrends Inc. have left the company. Details of their departure remain unclear.

Pictures and biographies of each executive disappeared from the company’s Web site late Wednesday. Calls and a visit to the company, as well as a call to Drew, received no responses.

Drew had headed Portland-based Web analytics firm WebTrends for the past four years, and was part of the management team that took the company out as a separate enterprise from San Jose-based NetIQ Corp. in March 2005.

The WebTrends Web site now lists Bruce T. Coleman as CEO. He is CEO of El Salto Advisors, a consulting firm that provides interim management to computer software and service companies. He was most recently interim CEO of San Diego’s Websense until May 1999 and remains a director of that company.

[…] They speculate that with its market share slipping, WebTrends management wanted to sell the company to its biggest rival, Omniture Inc.

This particular piece of news begs the following questions:

  • why would two companies that just recently launched major upgrades to their product lines want to be acquired?
  • why sell to Omniture when WebTrends and Omniture have different views on Web Analytics?
  • were Visual Sciences and WebTrends in the same race and aware of it?
  • was Visual Sciences really favored over WebTrends? If so, what were the decisive factors in Omniture’s decision?

I am sure many people in the Web Analytics industry are as sad to see Greg Drew go as we are and wish him the best.

Thanks to Lars for pointing to the article!

As usual, constructive comments are welcome! 🙂