Now that Eric has posted about this in the Web Analytics Yahoo Groups, I can share with you that the next 14th of September, during our Web Analytics Day, Ian Thomas, responsible of the Microsoft Gatineau project, will be doing the first public demo of the Bêta version of Gatineau.
If you’re in the Web Analytics Industry, you already know about Gatineau as many Blogs (including ours) have been talking about this product these past months. If you’re not familiar with it, Gatineau is the future FREE Web Analytics tool of Microsoft. So a competitor of Google Analytics.
Why is it interesting? Because it’s not just another WA tool, it’s a product with at least one feaure that I haven’t seen on any other Web Analytics tool, even the most expensive ones: Demographic data. Yest that’s right. Did you ever wondered what was the gender proportion of your visitors? What age they heve? Well, in the near future you will be able to answer those questions and more thanks to Gatineau. It’s the perfect complement of traditional Web Analytics features that usually tell you the behaviour. Thanks to Gatineau, you will be able to learn a little bit more about your audience 😉
I guess that you have understood that this will be very valuable to advertisers and of course Media Buying Agencies.
So don’t miss this unique opportunity to be the first worldwide to attend a demo of Gatineau! Register today as seats are limited! And in the meantime, you can learn a little bit more about how they gather Demographic data on Ian’s Blog.
See you at our next Web Analytics Day,