This quick note to let you know that the Standards Committee of the Web Analytics Association (WAA) has released 26 new definitions of Web Analytics standards.
The new definitions:
Building Block Terms:
Page, Page Views, Visits, Unique Visitors, New Visitor, Repeat Visitor, Repeat Visitor & Returning Visitor
Entry Page, Landing Page, Exit Page, Visit Duration, Referrer, Internal Referrer, External Referrer, Search Referrer, Visit Referrer, Original Referrer, Click-through, Click-through Rate/Ratio, Page Views per Visit
Page Exit Ratio, Single-Page Visits, Single Page View Visits (Bounces), Bounce Rate