Eric Peterson + Aurélie Pols = Web Analytics Day Brussels (14/09/07)


pic_docshevel.jpgAs you might have read here these previous days, OX2 is organising with Eric Peterson and Web Analytics Demystified a Web Analytics Day on the 14th of September 2007.

This unique day is intended for practitioners in Web Analytics wanting to increase their knowledge in the subject. Eric and Aurélie along with Stephan Loerke, Managing Director of the World Federation of Advertisers and David Rhee, Web Analytics Director at Gateway Computers will share with you their knowledge around Web Analytics. This is your perfect chance to learn all you need to know to get started efficiently in your Web Analytics Journey. Register today!

You can register directly (seats are limited) on You can also find hereafter the agenda of that event.

Web Analytics Day Brussels 2007

Web Analytics Day 2007 Agenda

8:15: Registration & Continental Breakfast

9:00 : How Advertisers will become accountable

Keynote Speech by Stephan Loerke (Managing Director – World Federation of Advertisers)

9:45 : Introduction to Web Analytics

by Aurélie Pols (OX2)

10:30 : Platinum Sponsor Presentation

11:00 : Coffee Break + Vendors Expo

11:15 : Web Analytics is easy?

by Eric T. Peterson (Web Analytics Demystified)

12:00 : Setting-up a Web Analytics Project

by Aurélie Pols (OX2)

12:45 : Vendors 3 minutes elevator pitch

13:00: Lunch

14:30 : Web Analytics Key Performance Indicators (KPIs)

by Eric T. Peterson (Web Analytics Demystified)

15:15 : Gold Sponsors Presentations

16:15 : Coffee Break + Vendors Expo

16:30 : Influence Analytics for Social Networks

by David Rhee (Gateway computers)

17:15 : Web Analytics and Web 2.0

by Eric T. Peterson (Web Analytics Demystified)

18h00 – 20h00 : Web Analytics Day Cocktail Reception

Interested? Register now!

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