Analytics University


logo_aberdeen.jpgAurélie and I just got back from a little break in France were we enjoyed the pleasures of the nature and good food after months of hectic work. I was catching up my emails and I saw on a Google Alert that Aberdeen Group had issued a Research Study on Web Analytics, more precisely on Web Analytics knowledge and education.

Dennis from IndexTools has already blogged about the subject, but I wanted to add my little contribution to the spread of this research. This study is the result of a survey in which one of the findings was that the main frustration of the respondents is not having enough ressources to manage Web Analytics. After explaining the results of the survey, John Lovett presents what can be done to increase the knowledge about Web Analytics. He divides the possibilities in four main groups:

  • Vendor Sponsored Programs
  • Analytics Consultants, Blogs and Guru Sessions
  • Community Forums & Industry Associations
  • Academic Programs

For more information, read the research (Part 1Part 2). As Dennis points out, regarding vendors it mainly presents the main US vendors (Coremetrics, Google Analytics, Omniture, Unica, Visual Sciences & WebTrends). Maybe IndexTools will be present in a future study?

At OX2 we are proud to be among the 9 consultancy firms mentioned specialized in Web Analytics . Also, our blog is listed among a few others as a “great source of information to learn about analytics topics and increase knowledge”. Regarding what’s stated about OX2 in this research, I just wanted to make a little clarification: besides Google Analytics and WebTrends, we are also certified Omniture Professionals and we support other great tools such as Unica, Visual Sciences, IndexTools and ClickTracks.

If you’re looking to expand your knowledge about Web Analytics, please read this study as it will help you find out what exists out there. Thanks John for pushing the knowledge in this field.

Last but not least, if you are in Brussels on September the 14th, we warmly encourage you to meet us on our upcoming Web Analytics Day in which you will learn -if you’re a practitioner- all the basics and more about Web Analytics. On this unique day, Aurélie Pols and Eric T. Peterson will share with the attendees their knowledge of topics such as: setting up a Web Analytics Project, Web Analytics KPIs (Key Performance Indicators), Web Analytics Business Process, Web Analytics for non-profit and the public sector, as well as Web Analytics and Web 2.0.

More information will be published shortly on

Drop me an email if you want to receive more information.


One Response to “Analytics University”

  1. Dennis R. Mortensen Says:

    >>Maybe IndexTools will be present in a future study?

    Trust me Rene – I am working on it! 🙂
    Starting this Friday in London (meeting up with Forrester Research) …

    Cheers and see you on September 14th.

    Dennis R. Mortensen, COO at IndexTools
    My Web Analytics Blog

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