So part of our team left for London on Monday evening to go to London and attend the Omniture Advanced Implementation Certification training, among other things.
Trip to London: riding the Eurostar
After a quick trip through the Channel in the Eurostar – along with Sir Stephen Hawking returning from Brussels – we checked into our hotel.
On a side note, the whole Eurostar experience is very much similar to taking a plane, what with the check-in process and all.
Day 1: SiteCatalyst basics
Hosted by the New Horizon training center on Old Street, we are welcomed and trained by Doug Crookston of Omniture.
The classroom (capacity: 25) is nearly full, with 23 attendees who trickle into the room, sometimes with staggering tardiness. Airlines and alarm clocks, gotta love’em.
After a round of introductions, Doug starts us off with Web Analytics basics, especially since the audience is
- very technical
- inexperienced with Omniture and Web Analytics in general
- apparently oblivious to the existence of Eric Peterson, Jim Sterne or the WAA
I got a bit disappointed in the way that we started as a basic training with bits and pieces of advanced info, instead of a full-fledged advanced training with occasional reminders.
Then we went on into a best practice session on page naming conventions. Interesting debate on what is best for your company, pagename uniqueness. CMS integration was barely mentioned.
We then covered s.props, channels, etc., as well as newer stuff such as s.prop lists and hierarchies.
As far as food goes, let’s just say that the training center makes sure you never starve 😉
Day 2 : Commerce
Omniture Commerce: coverage of campaign tracking, events, persistent eVars. Everything you need to know to handle bannering campaigns, shopping carts and user segmentation 😉
Day 3: Advanced implementation & best practices
Covered objects and point syntax that comes with H code, as opposed to G code which was used up to version 11.
Best practices session with practical cases and examples.
End of training, we ride a cab back to Waterloo station. Un-eventful trip back to Brussels. Got home. Slept 😉
Good training, all in all. As far as I’m concerned, I’m happy with coverage of novelties from version 12.X onwards.
I hope to see more advanced configuration options but apparently, that was beyond the scope of the ‘advanced’ training. Oh well 😉
I’d highly recommend it for anyone with good knowledge of Web Analytics who don’t mind getting their hands under the hood and fiddle with the code.
Very technical training, with the impression that Omniture really splits implementation actors into two separate and distinct groups: technical and business.
You cannot just give an implementation document to your developers and expect them to grasp the nuances of Web Analytics.
On that last note, you would think that Web Analytics vendors would help foster a spirit of cooperation between business and technical. If you consider Jim Sterne’s line of thinking in that regard, it is now unavoidable to get Web Analytics actors from all fields.
When you assemble WA teams, you cannot be blindsided by the requirements of either business or technical parties.
This is not only because business actors will define KPIs and dashboards but because technical teams can only capture and implement so many modules and these limitations may affect KPI definition. There, /soapbox 😉
As always, constructive comments and criticism are welcome!