So here it is, the long-awaited Google Analytics version 2.
Of course we at WebAnalytics.be had been in the know for a while now but, as you can imagine, we had to respect Google’s non-disclosure agreement and not even hint at it. We got special coverage of V2 when we attended the Google Analytics Authorized Consultant certification training in Dublin.
This restraint was all the more difficult since GA now breaks the barrier that separated it from the other vendors’ solutions : scheduled reporting.
That’s right, folks.
Google Analytics is free, has a user-friendly, AJAX-based interface in more than 10 languages, enterprise-class features and now sends recurrent reports to your mailbox, in the format of your choice.
I will post more details on this new release and its potential in the days to come.
So basically, smaller actors such as XiTi, Weborama, StatCounter, SiteReports et al., will no longer have a differentiative edge as a product. I hope they come up with other attractive features other than being cheaper than other vendors.
If you need consulting and/or assistance on Google Analytics or other leading Web Analytics products such as WebTrends, Omniture or WebSideStory, get in touch with us via this blog or by using our contact form.
As always, constructive comments are welcome 😉