Web Analytics Wednesday April 2007 – Brussels – Summary


Web Analytics Association Premiere Corporate LogoThis week, the Web Analytics Association and OX2 just organised a Web Analytics Wednesday here in Brussels. It was the first time we had this event in the capital of Europe and it was a nice event IMHO. I wanted to thank again De Persgroep for hosting this event in their magnificent premises.

18 people showed up (I hope to increase this number for the next edition in a couple of months). As you know, the agenda included some presentations delivered by Michaël Notté, Julien Coquet and myself (I’ll publish another post with a copy of these later on. You can read the agenda here) and it was followed by a networking cocktail. The audience was mainly composed of practitioners, but we had also 1 consultant (beside us) and 2 vendors (WebTrends and ClickTracks).

Siegert just finished a little video about this event. Enjoy:

Along with a copy of the presentations and a MVT White Paper, we handed out feed-back forms and all were mainly very positive, but I’m sure there’s still room for improvement, so we’ll try to do better next time. I was delighted to see that some attendees offered to make a presentation on a future edition (one of our clients for example offered to present his case, what strategic choices they made and what KPIs were identified) and we even had HP that proposed us their premises for a future WAW (thank you Justus for your kind proposal, I’ll be contacting you next month).

It was also interesting to read comments on the presentations and what the attendees were expecting of future events: more best practices, kpi definitions, detailed cases, integration of WA with other solutions, WA issues for agencies…

Thank you all for coming and thank you to the 11 people that filled-in the feedback form!

You can read an attendee’s vision on the event: Web Analytics Wednesday van OX2 (in Dutch)
Thank you Ilse for your post 😉

See you all on the 13th of June (maybe at HP) for the next WAW. We are looking for a sponsor for the next WAW cocktail, so if you are for example a Web Analytics vendor and would like to help us out, please contact me.

Web Analytics Association Country Manager – Belgium

P.S. If you want to become a member of the Web Analytics Association, you can find all the information here. You can become member of the Association for as little as 100 euros (less than 35 if you’re a student). So, consider joining us!

One Response to “Web Analytics Wednesday April 2007 – Brussels – Summary”

  1. EricB Says:

    Great video guys. It looks like it was a terrific event!


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