CoreMetrics is introducing a new release of their Web Analytics product (as published on PRNewsWire.com – read the full story).
The new offering enables marketers to simultaneously track the multiple influences that impact each consumer at any point in the sales cycle, drawing on Coremetrics LIVE Profiles, the industry’s only complete record of all visitor behavior and cross-session activity. It provides unlimited insight into marketing campaigns along three dimensions: ability to draw new visitors to the site, nurture them along the conversion cycle, and trigger action.
Is this going to impact WebSideStory‘s HBX, Visual Sciences and their Customer Analytics approach?
If the product does it right probably.
Stay tuned as the industry reacts.