Web Analytics Wednesday in Brussels – 18th April 2007!

“Web Analytics Wednesday is the world’s only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.” Eric T. Peterson – Founder of the Web Analytics Wednesdays (WAW)

Jim Sterne, Founding President of the Web Analytics Association pinning Michaël Notté from Toyota Europe (one of the WAW speakers, see agenda below) with the WAA pin.

As some of you might already be aware, we are organising a Web Analytics Wednesday in Brussels capital of Europe this month. It won’t be the second wednesday of the month but the third due to the easter holidays. The Event is organized by the WAA and courteously sponsored by de Persgroep.

As I had already the opportunity to comment on Eric’s blog, we would like to make the event a bit more ‘brainy’ by starting off with some knowledge/experiences sharing (you know us ;-)).

The theme for this WAW will be:

Insights about rolling out a Web Analytics project in a pan European perspective

Regarding this theme we will have 2 presentations coming from a practitionner and a consultant. We believe that these two visions are complementary and thus we hope that you will find it interesting (register).

Here’s the Agenda for the event:

16h45: Registration

17h00: Welcome: Web Analytics Association Introduction (by René Dechamps Otamendi)

Attendees will be explained about the mission and objectives of the Web Analytics Association. We will share with you some projects that we are planning in order to lift the European presence within the WAA and of course encourage atendees to become members of the Association (this is the only sales pitch that you will hear during this event ;-)).

17h10: A pan European Web Analytics Journey from the inside: the case of Toyota Marketing Europe (by Michaël Notté)

Michaël Notté has been working these past 3 years managing the Web Analytics of Toyota Europe. He is in charge of delivering Insights to all European countries for the Toyota and Lexus brands.
Michaël will reveal the challenges that he has had during his journey and provide the audience with some Dos and Don’ts based on his experience.

17h35: A pan European Web Analytics Journey from the outside: a Web Analytics consultant experience (by Julien Coquet)

Julien Coquet used to work for a big worldwide consultancy company for many years before joining OX2. He was, among other projects, in charge of rolling out an EMEA Web Analytics project for one of the world leaders in the technology sector. He will provide the audience with tips and pitfalls about conducting a Web Analytics project on such a scale from a consultant perspective.

18h00: Networking cocktail

The cocktail sponsored by the Web Analytics Association is a unique opportunity for all Web Analytics Professionals (vendors, practitionners & consultants) to gather and share ideas and experiences. If you’re serious about Web Analytics this is the place were you find your peers 😉

Location: The event will be held at De Persgroep HQ – Click here for directions and address.

Registration: This is a free event but registration is compulsory on Eric Peterson’s website

Why this format? we wanted to start off with something concrete and show the 2 aspects of rolling out a WA project: from the inside compared to the outside, practitioner vs. external consultant. A WA project is not something you roll out and done, you need to tweak it. So, what would be the best solution for your company, in a short term and long term perspective. We hope the discussion following the presentations will be fruitful and invite all parties involved in WA to join us.

This event organised by the Web Analytics Association through his Premiere Corporate Member OX2, is also sponsored by de Persgroep which courteously provides the location for this event. A big thank you then to the Persgroep 😉

UPDATE: If you’re involved in Web Analytics within your company (even if you don’t attend the WAW), could I ask you to participate to Eric’s survey about Web Analytics?  This survey will all help us to have a better understanding of where this industry currently is.  FYI it took me less than 10 minutes to reply.

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