Web Analytics Wednesday in Brussels – 18th April 2007!


Web Analytics Association Premiere Corporate LogoWeb Analytics Wednesday is the world’s only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.Eric T. Peterson – Founder of the Web Analytics Wednesdays (WAW)

Jim Sterne, Founding President of the Web Analytics Association pinning Michaël Notté from Toyota Europe (one of the WAW speakers, see agenda below) with the WAA pin.

As some of you might already be aware, we are organising a Web Analytics Wednesday in Brussels capital of Europe this month. It won’t be the second wednesday of the month but the third due to the easter holidays. The Event is organized by the WAA and courteously sponsored by de Persgroep.

As I had already the opportunity to comment on Eric’s blog, we would like to make the event a bit more ‘brainy’ by starting off with some knowledge/experiences sharing (you know us ;-)).

The theme for this WAW will be:

Insights about rolling out a Web Analytics project in a pan European perspective

Regarding this theme we will have 2 presentations coming from a practitionner and a consultant. We believe that these two visions are complementary and thus we hope that you will find it interesting (register).

Here’s the Agenda for the event:

16h45: Registration

17h00: Welcome: Web Analytics Association Introduction (by René Dechamps Otamendi)

Attendees will be explained about the mission and objectives of the Web Analytics Association. We will share with you some projects that we are planning in order to lift the European presence within the WAA and of course encourage atendees to become members of the Association (this is the only sales pitch that you will hear during this event ;-)).

17h10: A pan European Web Analytics Journey from the inside: the case of Toyota Marketing Europe (by Michaël Notté)

Michaël Notté has been working these past 3 years managing the Web Analytics of Toyota Europe. He is in charge of delivering Insights to all European countries for the Toyota and Lexus brands.
Michaël will reveal the challenges that he has had during his journey and provide the audience with some Dos and Don’ts based on his experience.

17h35: A pan European Web Analytics Journey from the outside: a Web Analytics consultant experience (by Julien Coquet)

Julien Coquet used to work for a big worldwide consultancy company for many years before joining OX2. He was, among other projects, in charge of rolling out an EMEA Web Analytics project for one of the world leaders in the technology sector. He will provide the audience with tips and pitfalls about conducting a Web Analytics project on such a scale from a consultant perspective.

18h00: Networking cocktail

The cocktail sponsored by the Web Analytics Association is a unique opportunity for all Web Analytics Professionals (vendors, practitionners & consultants) to gather and share ideas and experiences. If you’re serious about Web Analytics this is the place were you find your peers 😉

Location: The event will be held at De Persgroep HQ – Click here for directions and address.

Registration: This is a free event but registration is compulsory on Eric Peterson’s website

Why this format? we wanted to start off with something concrete and show the 2 aspects of rolling out a WA project: from the inside compared to the outside, practitioner vs. external consultant. A WA project is not something you roll out and done, you need to tweak it. So, what would be the best solution for your company, in a short term and long term perspective. We hope the discussion following the presentations will be fruitful and invite all parties involved in WA to join us.

This event organised by the Web Analytics Association through his Premiere Corporate Member OX2, is also sponsored by de Persgroep which courteously provides the location for this event. A big thank you then to the Persgroep 😉

UPDATE: If you’re involved in Web Analytics within your company (even if you don’t attend the WAW), could I ask you to participate to Eric’s survey about Web Analytics?  This survey will all help us to have a better understanding of where this industry currently is.  FYI it took me less than 10 minutes to reply.


8 Responses to “Web Analytics Wednesday in Brussels – 18th April 2007!”

  1. Avinash Kaushik Says:

    How come my friend is not speaking? I strongly encourage her to present her wonderful insights! 🙂


  2. René Dechamps Otamendi Says:

    Hi Avinash,

    That day Aurélie will be traveling back from Emetrics Düsseldorf and we didn’t want to impose her a presentation after 300km drive 😉 But Aurélie will definitely attend the event!

    I’m sure she’ll present on the next belgian WAW 😉


  3. Oliver Schiffers Says:

    Hello René,
    I would love to have been there, but have the same problem as Aurelie…. The emetrics summit in Düsseldorf. I hope there is another opportunity for an european WAW…

  4. Ilse Says:

    Great initiative. Me and my colleague from Partena will be there.

  5. Aurélie Pols Says:

    Your friend is in Düsseldorf and needs to get back fast while brushing up on rusty German. Life can be fun, can’t it?

    Today, a fish has been baptised within the OX2 offices. He’s now called Splash… as it rimes with Avinash 😉

  6. Lars Says:

    Looks like you’ll have a great evening. We’ve tried a number of different formats for WAW in Sweden and have more up our sleeves. I’ll be very interested in hearing what feedback you’ll get from participants. I did a survey after our last WAW, the aggregated results of it will be made public in an upcoming newsletter.

  7. Web Analytics Wednesday April 2007 - Brussels - Summary « WebAnalytics.be Blog Says:

    […] 2007 – Brussels – Summary This week, the Web Analytics Association and OX2 just organised a Web Analytics Wednesday here in Brussels. It was the first time we had this event in the capital of Europe and it was a nice event IMHO. I […]

  8. My 3 outcomes of the Emetrics London 2007 « WebAnalytics.be Blog Says:

    […] Emetrics is not only a great event to learn, but the agenda of the day is organised in a way that you have plenty of time to get to know the other attendees. In fact you are almost obliged by Jim and Matthew to speak to the others, during the round-table discussions, lunch and dinner. During dinner, I finally got the opportunity to meet John Marshall, CEO of ClickTracks and already nominated on our blog as most friendly and to-the-point vendor representative, in person and I had a very amusing discussion with him. A dream came true And speaking about networking, did you already see how our client Michaël Notté from Toyota Motor Europe got pinned by Jim Sterne? […]

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