I know that our previous WA website was not very user-friendly (our stats confirmed that). It’s been over a year that we wanted to change it but as usual we always had more important projects to work (our clients’). Hopefully, thanks to the arrival of Julien we have been able to come up with a new version.
The design has been implemented by Manuela (view her portfolio). Her purpose was to illustrate a complex concept as Web Analytics through appealing and somehow shocking (or at least ironic) images without loosing the objective to get the right message across. The nature themes were already present in our previous WebAnalytics.be communications and we wanted to pursue that path and bring something new. We continued using green as a main color to keep a coherent graphical identity.
Every concept (one per main section) has been divided in two steps (two images and texts) to reflect the most common mistake that we see around Web analytics: it’s not as obvious as you might think. Very often we speak with potential clients that get a wrong idea about Web analytics, we always have to explain that in WA there are NO SILVER BULLETS or as Avinash would like to say, tools are not everything, what you do with them is what matters.
The structure of the design reflects the divine proportion rule to evoke the mathematical and natural balance that exists within Web Analytics. It also evokes continuous improvements (never ending cycle). The messages are voluntarily short and clear to create impact and reflection in contrast with mainly vendor related content.
We have tried to keep it simpler than the previous version, so I hope that it will be easier for you to browse through.
Please if you have any comment or suggestion, don’t hesitate to post it here or send it directly to rdo AT ox2 DOT be.