Following our previous study of CAC40 companies (FR) and their use of Web Analytics tools, here is a similar study that I ran on IBEX35 companies, the IBEX35 being the Spanish stock exchange index.
Here are our findings:
- A staggering 62.7% of IBEX companies do not use a visible Web Analytics solution.
- The remaining 37.3% are split between Google Analytics, WebSideStory’s HBX, DoubleClick’s Spotlight, Nielsen’s Netratings SiteCensus and RedSheriff (now part of Netratings) with Nielsen solutions tracking 14% of the IBEX sites.
Here is a breakdown of WA tool usage per IBEX35 company:
|Abertis Infraestructuras||DoubleClick Spotlight|
|Actividades de Construccion y Servicios||n/a|
|Aguas de Barcelona||n/a|
|Antena 3 De Television||RedSheriff|
|Banco Español De Credito||n/a|
|Banco Popular Espanol||n/a|
|Bbv Argentaria||WebSideStory HBX|
|Cintra Conc.Infra.De Tran||n/a|
|Endesa, S.A.||Netratings SiteCensus|
|Fadesa Inmobiliaria||Google Analytics|
|Fomento Const.Y Contratas||n/a|
|Gamesa Corp. Tecnologica||n/a|
|Gas Natural Sdg S.A.||DoubleClick Spotlight|
|Iberia L.Aereas De España||Google Analytics|
|Ind.De Diseño Textil||n/a|
|Indra Sistemas S/A||Netratings SiteCensus|
|Red Electrica De España||n/a|
|Santander Central Hispano||n/a|
|Corporacion Mapfre||Netratings SiteCensus|
Now here is the breakdown of IBEX per WA tool:
|WA tool||IBEX35 Share|
|Netratings + RedSheriff||14.30%|
With Nielsen solutions at 14% and DoubleClick at almost 6%, that’s 20% of sites tracked by historical site counter providers
Seeing Google Analytics and WebSideStory tied, it’s kind of reassuring to see both a major WA vendor and a newcomer in that listing, especially since the list is so short to begin with 😉
Speaking of historical actors, WebTrends at 3% …which brings me to log-based solutions that do not appear in this study; Spain seems to have a history of WebTrends usage, along with AwStats et al. but… rumor has it that a lot of Spanish WebTrends users never upgraded to version 7 because of licence cost considerations, which would effectively explain any drop in WebTrends usage.
And finally, we find Weborama, a sign this French vendor took advantage of their recent development in Madrid.
As for the reason why WA tools are not more widespread in a country such as Spain – which has received a tremendous amount of Internet exposure in the past 5 years – I am still at a loss 😦
Hopefully you found this study interesting; feel free to post comments and opinions. I know René is pressuring me to provide further studies so consider this an installment in an upcoming series I like to call “WA EuroIndex” 😉
[ES] Por supuesto, sus comentarios en castellano son bienvenidos ; René y yo podremos responder 🙂