WebTrends, the market leader for web analytics and Marketing Performance Management solutions, today announced it was recognized as the leader in Market Suitability in JupiterResearch‘s report, “Web Analytics Constellation: Assessing Web Analytics Applications,” published on February 6, 2007. WebTrends out-scored all other web analytics vendors for its top ranking in market suitability, which was based on product pricing, critical feature set, standard feature set and product support cost. JupiterResearch mapped and ranked WebTrends available feature set against a pre-requisite feature set as determined by JupiterResearch, and interviewed vendor clients to assess the strength and availability of its services.
“WebTrends has led the industry since the market’s inception, and we are thrilled to be named the top vendor for market suitability for the second consecutive time in Jupiter’s web analytics vendor evaluation,” said Greg Drew, CEO and president, WebTrends. “Over the past year, we’ve built-out a strong suite of solutions focused on marketers’ highest points of value including accurate comprehensive analytics, targeted relationship marketing and automated paid search optimization. This momentum, which has made WebTrends solutions the most award-winning in the industry, continues to accelerate.”
Read the full press release in the WebTrends News Room.