Sorry I couldn’t help myself, I had to blog again today ;-)
While surfing on my Netvibes, I just noticed this ClickPress article ‘Web analytics becoming a marketing competency‘ based on a survey undertaken by Coremetrics in the US & UK (just months ahead of continental Europe ;-)).
A small exerpt of the article just to give you a glimpse:
“Of the 120 US and UK respondents to the survey by Coremetrics, 73 per cent said analytics and measurement have become more important over the past two years and these skills are now seen as more important than branding and product promotion. ”
According to John Squire, vice president, product strategy and general manager, marketing services at Coremetrics:
“This study found that analytics and search engine marketing are being prioritised because they can reap enormous return and have a direct impact on an organisation’s online, and even offline, revenues,“
What can I say… Since 2003, at OX2 we have been investing more and more resources, time, money & personal energy in building our Web Analytics department knowledge and evangelizing the market. I have to admit that these past years, people here in Belgium looked at us as if we were completely crazy by doing so. The vision, that we had years ago when creating OX2, was that Web Analytics (or Web Insights as Avinash likes to call it ;-)) was going to be the next big thing in marketing and business. And hopefully, time is proving us right ;-) Accountability is becoming more and more demanded by companies and WA is a perfect way to measure results. The other thing is that, based on Web Analytics, optimizing online investments has become possible and profitable.
Also it’s funny to see that more and more agencies, SEO companies and other service providers are looking into Web Analytics and offering ‘Web Analytics’ services (I’ve stopped counting the number of companies approaching us to pick our brains in this field). But hopefully our investment will be worthwhile as Web Analytics is a bit more ‘complex’ that people think. There are no silver bullets! It’s not just about installing a product and dumping some figures… It’s about more that that. It’s the nirvana of an analyst (as Jim presented at eMetrics in London, reaching enlightenment in this field takes time, or as Avinash says it in his 10/90 rule for Web Analytics Success, the bottom-line for Magnificent Success ‘Its the people’).
Now that the market seems ready for WA (we’ve been signing new clients these past weeks like crazies) our dedicated Business Unit WebAnalytics.be will really start to grow, we’ve just added Julien on board this month and we have a very promising Romanian joining us in January ;-)
We’re always looking for clever people so, drop us you’re CV if you’re willing to join our Web Analytics Dreamteam ;-)
By the way, we are also looking for trainees (IT & Business Analysts), so if you want to see if Web Analytics is ‘your thing’ drop us also a mail with your CV and motivations.