Sorry I couldn’t help myself, I had to blog again today 😉
While surfing on my Netvibes, I just noticed this ClickPress article ‘Web analytics becoming a marketing competency‘ based on a survey undertaken by Coremetrics in the US & UK (just months ahead of continental Europe ;-)).
A small exerpt of the article just to give you a glimpse:
“Of the 120 US and UK respondents to the survey by Coremetrics, 73 per cent said analytics and measurement have become more important over the past two years and these skills are now seen as more important than branding and product promotion. ”
According to John Squire, vice president, product strategy and general manager, marketing services at Coremetrics:
“This study found that analytics and search engine marketing are being prioritised because they can reap enormous return and have a direct impact on an organisation’s online, and even offline, revenues,” (more…)