Following a very thoughtful comment of Avinash in my previous post, I’ve decided to answer in a new post.
Avinash, even on a Friday afternoon, your comments remain pertinent and I quite agree on most aspects.
We can’t imagine where we’ll be within 10 years time as very little people saw things like ICQ, Google or even blogs coming. Fact remains, and you know that as well as I do, that the mathematical and statistical rules that determine success or failure of initiatives have not changed that much over time. It’s always a matter of how much money you’ve spent and how much you gain in order to determine return on investment and how to define who you’re going to target with your communication in order to assure this return.I think it’s more access to and use of this information that will have to change and even though Web Analytics products suppliers are racing for new features faster and faster, it’s clear that the ones that will win will be the ones open to their partners and listening to what the clients actually need.