WebTrends is also my (to become) favorite tool


Because Siegert today was making fun of a new article on Clickz.com today entitled, The Ideal Web Analytics tool, I decided to take a look.
It’s indeed always funny to see such a title and then just underneath “sponsored by WebTrends”

I read the article and I agree. I’m trying to figure out what I love most.
Ultimately, the real value lies in the ability to be able to gain insight into visitor and customer behaviour. This requires a number of things:

  • the ability to quickly segment and looks at different groups of visitors and customers based on any number of criteria
  • the ability to be able to aggregate and summarise data in a way that makes it easier to observe patterns and trends
  • the ability to integrate site centric data with other data sources to get a holistic view of the customer

Also tricky thing is that it doesn’t actually quote on WebTrends or it’s specific components but mostly shows the business requirements related to the use of a web analytics and how it should position itself within other channel related data.
I agree with the vision and the road ahead.
Looking forward to the journey.

Ah, yes, the article in itself, written by Neil Mason


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