This morning I read on the Yahoo’s Web Analytics Group that Omniture is going to go public. What does it means? They need money. As WebTrends has released his new version and WSS has bought Visual Sciences (also Coremetrics just bought IBM’s Surf Aid) they need to accelerate their pace. What I’m concerned about is that this will distract them from their next release which is due by the end of the year (at least that’s what I’ve heard). Bottom line of the news: They need money to pursue the Web Analytics competition.
Some thoughts about Omniture going Public