Mambo number 5

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Web Analytics An Hour a Day in BrusselsWeb Analytics An Hour a Day in Brussels As I was finishing up my meetings with René in Amsterdam on Friday afternoon – we are finally back in Brussels, after 2 weeks of France & The Netherlands – I read a mail coming from Mehdi on my BlackBerry, proudly announcing Avinash Kaushik had announced his Top Ten Web Analytics Blogs for July 2007 and our little pan European effort had ranked number 5. Lou Bega started singing in my head.

Mehdi’s enthusiasm was very touching as well as he joined us a couple of months ago, as young Google Analytics Jehdi apprentice. It’s refreshing to work with Mehdi as he is curious and being a former controler, has a different perspective on things. I am happy to discuss monetization of Web Analytics with Mehdi, while he gets his technical apprentiship from master Julien. Mehdi is also a natural communicator and loves to pass on knowledge. He will thus take over Google Analytics workshops from Julien, with some more support than Siegert and I had in our early beginnings ;-)
While Siegert is still enjoying the Italian country side, Guillaume came back from France to upgrade our Unica installation, allowing me to play around with it some more. Fun!

Julien took a look at a Xiti account and we further discussed our interest to meet some Xiti people…
Yes, this is an open invitation: our position remains vendor independant and we are always open to discovering new, interesting, foreward thinking web analytics tools. It’s most of all about convincing my little business unit of the interest and added value of the tool in order to answer business questions, in a return on investment perspective for a web analytics project that would incorporate processes, analysis and results.
And René is of course setting up our Web Analytics Day that is set-up to take place in Brussels, on September 14th 2007, at the Federation of Belgian Enterprises.

Between that, a couple of clients and revered partners fill my days. Eric Peterson is one of them and he has things to say about Technorati rankings, upon which Avinash’s list is partially based.

Avinash Kaushik and Eric PetersonLou Bega’s Mambo n° 5, together with Bowie’s 5 years, lowered their tunes, when René mentioned Eric T. Peterson’s blog was not listed, as Avinash noted out one such blog.

Eric explains himself in his blog post: Technorati is a poor source of blog ranking data…, where the title says it all. Gleaning through the comments and the discussions I’ve had with different web analysts over the past few months, one would tend to consider that Technorati rankings indeed currently remain a poor source of blog ranking. Fortunately, fewer of us seemed to be hooked upon them and personally, I must confess to not really carrying for absolute numbers, certainly when these can be disputable.

So, yeap, Technorati rankings aren’t great and yeap, Avinash tried to make the formula as balanced as possible. As we say in French “cela a le mérite d’exister”: it holds the merrit of existing. The question is therefore to determine how, following Avinash’s ranking and Eric’s explanation of Technorati ranking, a closer version of the truth could find a concensus with both gurus and the overall web analytics sector, englobing product vendors, practitioners and external consultants.

Any ideas about who is responsible for Technorati rankings?
Aurélie

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